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Amazon India, announced their plans to host a Karigar Mela on its platform. The e-commerce giant has partnered with Tribes India, which will feature a dedicated storefront for traditional tribal and local Indian handicrafts artists. As a part of this initiative, customers will be able to access and shop a selection of over 1.2 lakh unique traditional tribal, local Indian handicrafts and handloom selection on the platform, according to a statement by the company.
Some of the unique art forms that will be available in the product listed for purchase as a part of Karigar Mela includes: Bidri, Dhokra, Ikkat, Patachitra, blue art pottery etc.
Under this initiative, 12 lakh artisans and weavers associated with sellers will be benefited by 100% Sell on Amazon (SoA) fee waiver offered for 2 weeks from August 30, 2021, to September 12, 2021.
Arjun Munda, Hon’ble Minister of Tribal Affairs, Government of India commented on this matter “The tribal artisan and weaver community are at the nucleus of the Indian economy. It is also one of the segments that have been most severely hit due to the ongoing pandemic. The launch of Karigar Mela will play an important role in helping artisans and weavers revive their livelihoods and accelerate their growth during these challenging times”.
The minister also stated “I also appreciate the long-term partnership of TRIFED and Amazon to empower artisans and weavers from across India and help in increasing visibility for local products by bringing the offerings to the forefront. Such initiatives will help in driving deeper sentiment of ‘vocal for local’ among Indian consumers and help in boosting Prime Minister’s vision to be an Aatmanirbhar Bharat”.
Amit Agarwal, Global Senior VP and Country Head, Amazon India commented on this partnership “India’s rich cultural heritage is held together by the tribal artisan and weaver community, whose creations are a source of livelihood for millions of families. To help generate online demand for artisans and weavers’ products while supporting them with working capital as they look to bounce back from the recent disruptions, we have launched the ‘Karigar Mela’ storefront”.
He also added “With the festive season coming up, we believe that such initiatives will empower indigenous craftspeople, weavers and tribal artisans and help the rich legacy of Indian art and craft to thrive, We will continue to collaborate with government and non-government organizations to enable Indian artisans and weavers across the country to accelerate their growth through e-commerce. TRIFED and Tribes India are a family of 5 lakh tribal master craftsmen and women who produce a rich volume of handicraft and handloom products in India. Our partnership with Amazon as part of the MoU signed has enabled us to take Made in India tribal products to customers across the country and the world. With Amazon introducing the Karigar Mela initiative towards the revival of this segment, tribal artisan sellers will benefit from a dedicated store as it will bring customer attention to their unique and differentiated products while providing them with a host of relaxations and benefits of selling online”.
Purpose of innovation is to make life simpler and better for our audience. It is a pursuit of exponential improvement. One of the key challenges in fashion is knowing what consumers like and also predicting what will work in the time to come. Most of fashion brands profit is not lost in what works but in what does not. At Stylumia we enable brands and retailers know real – time using a proprietary demand sense engine of what consumers like globally in fashion. This is against the current practice of subjective insights through experts. We believe in a good combination of Human + Machine for delivering disruptive innovation.
Keeping the COD preference in mind, Sharma is planning to introduce this option in their mode of payment soon, “As we have recently started online sales, we haven’t introduced the COD option on the website yet, but to make it more convenient for the consumers we will introduce it soon as it is the most preferred payment option with about 45 percent of buyers opting for it in India. For us most of the transactions are done using a mix of net banking and debit and credit card payments.”
“As we try to incorporate not just our brand’s fashion sensibility but it’s adherence to social responsibility in the minds of our customers, we do hope our visual messaging echoes deeply with everyone and we walk together on this path of greater good for generations to come. WLS truly becoming your indefinite lifestyle partner in the times of today,” adds Akash Ashesh.
Currently, we have 12 stores in India. However, we intend to launch an additional 15 stores in 2019, 23 stores in 2020, 30 through shop-in-shop model, and aim to have 150 brick-and-mortar stores in the country by 2021. All the stores will be owned by company. We will be growing our presence in Tier I & II cities such as Ahmedabad, Bhopal, Goa, Jaipur, Chandigarh, Hyderabad to name a few, taking the total to about 30 cities. In addition to setting up more stores in the existing markets i.e. Mumbai, Delhi, Pune, Chennai, Bangalore and Kolkata. Wacoal plans on aggressively focusing on 10 top cities taking advantage of existing operation network in all 4 regions such as West (Mumbai), North (Delhi), South (Chennai) and East (Kolkata).
Narinder Singh, CMD, Numero Uno says, “We believe that we can create attractive looking denims and protect our natural resources at the same time. This collection is actually an initiative towards revolutionising the harmful impact of industrial wash processes of making jeans on our environment.”
The Indian fashion industry is fast growing and in the last decade, has moved from an embryonic stage to staggering heights today. It’s quite widespread and with the rise in digitization, there has been growing consciousness towards fashion which make consumers more open to experimenting with fashion. I personally love the fashion industry. For me the most exciting part is that I am doing something that I love.
Men’s ethnic wear was never considered ‘fashion’ in the apparel. Back in the late 1990s, people did not consider ethnic wear to be a daily wear option, it was only limited to specific occasions, hence the perspective need change amongst the consumers. To fill this void, we started our journey to make ethnic wear more acceptable and more fashionable with Manyavar. It was an exciting journey as we created a completely new space and created some classic trends in men’s ethnic wear.
I have been part of the fashion industry for almost three decades. I can’t imagine doing anything else. Everything about fashion and retail is exciting, the people we work with, the fast changing trends, the customers and the challenges. I have a zest for creative influences in day-to-day life. We are in the business of making our customers look and feel great about themselves.
Customer expectations are rising faster than ever. They have evolved over time, but never as rapidly as they have in the past couple of years. We can thank technology for most of these new customer expectations. With growing consumption of digital content, consumers today are increasingly updated with latest fashion trends. The amount of information that’s available online makes nearly everyone expect more. Customers earlier were brand loyal but with the rise of aggressive competition and access to information, they now have a wide array of choices for every product in different brands around the same price range. Also, higher disposable income has led to more purchasing power because of which demand for fashion and luxury brands are growing in the market.
Technology is disrupting the retail industry rapidly. Retailers have already started taking measures to prepare for the changing times where technology and data sit at the heart of every operation. Along with the technological advancements, shifting customer expectations have made the need for upskilling and reskilling more important.
Auto-replenishment of stock ensures we have the right products in the right place at the right time. There is no manual intervention, and everything is managed in real-time. Our algorithms tell us what to procure and produce with absolutely no manual intervention! We also have an advanced in-house technology where on only has to enter basic details and the products get delivered from the nearest store to your POS. This ensures quick turnaround and satisfied customers.
I always believe we should play to our strengths. India’s strengths are manufacturing and technology. We have great design talents, we have never created Indian designers to be looked at the world map. I would bring the combination of Design + Manufacturing + Technology as a compelling lever which very few countries in the world can bring together.
In a world where customers are shifting a significant portion of their purchases from offline to mobile and online channels, the mantra for retailers is to embrace the change and capitalise on the virtues of digital commerce. The online medium has opened up huge new markets for businesses around the world. While e-commerce is a highly profitable industry, it has to be noted that launching an online store and growing one are two very different things.